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Hi, I'm DaiJea Fuller

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UX/UI Designer

Recent General Assembly graduate 

I am a UX/UI designer that is skilled in human-centered design and building customer relationships. I design products to empower humans. My work aims to provide people with innovative products that are accessible and engaging.

View a selection of my work

Work

RESUME

Experience​

UXDI Senior Instructional Associate General Assembly| May 2022 - current

UXDI Assistant Instructor General Assembly| Oct 2020 -May 2022

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Collaborated with instructional teams and student success efforts to support the learning experience for entry-level user experience designers. Created additional learning programs to accompany the main 480-hour course curriculum. 

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General Assembly UXDI Immersive General Assembly| June 2020 - Sept 2020

 

Completed a 480-hour course on design principles, user behavior research, and hands-on conceptual group projects from ideation to execution.

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  • Sole Designer for a conceptual redesign of the site architecture of a B2C e-commerce site. Responsibilities included heuristic evaluation of the current website, persona creation based on initial user interviews, and card sorting of current website navigation process and product organization. Additionally, formed a current user flow of existing pain points and a future user flow of the design solution. 

  • Design and Project lead for a new feature concept for Ikea. Iterated from ideation stage to final product with a team on a concept that would send tailored suggestions to users. In addition, also responsible for overseeing project deadlines, identifying objectives and goals, and managing communication between the team and stakeholders. 

  • User Research Lead on conceptual re-design for Civic Dinners, a live virtual discussion platform. Responsible for establishing the problem statement, outlining research methodologies, and testing website integration strategy. To ensure that features are accessible and complying with best practices; color blindness accessibility was conducted on the current website's style guide. Saturation and tone were altered to be accommodating to varying types of color blindness.

 

Computer Instructional Designer Freelance | Columbia, SC | June 2016 - Oct 2020

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Partnered with job training programs to create tailored learning programs for SC residents seeking to obtain computer and digital literacy skills.

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Crew Member Trader Joe’s| Columbia, SC | Oct 2017 - Oct 2018

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Provided an engaging and informative shopping experience for customers. Stocked and ordered for both seasonal and recurring store inventory. 

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Freelance Photographer Bella Baby Photography| Columbia, SC | Oct 2017- Dec 2017

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Captured boutique newborn portraits in hospital settings using a Canon EOS 4000D camera. Retouched and edited photos using Adobe Lightroom Classic with a quick turnaround.

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Café Lead Barnes and Noble| Columbia, SC | Jan 2017 - Oct 2017

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Managed a team of 10 baristas and oversaw the service of customers, plus the execution of in-store sales and promotions. During Lead tenure, saw a 10% increase in revenue and Yelp rating improvement from 4.1 stars to 4.8 within 6 months.

Education 

User Experience Design Immersive 2020

General Assembly, Remote

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Bachelor’s degree in Psychology 2016

Converse College, Spartanburg SC

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IDEO and Acumen Academy 2021

Storytelling for change

5-week course

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IDEO and Acumen Academy 2020 

Introduction to human-centered design

9-week course

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IDEO and Acumen Academy 2020 

Human-centered design 201: Prototyping 

9-week course

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4Degrees Certificate 2020

Relationship building 11-week course 

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TEFL Certificate 2020 

Foundation TEFL, 120-hour course

UX METHODS  

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  • Persona creation

  • Rapid prototyping 

  • Affinity mapping 

  • Journey mapping

  • Usability testing

  • Information architecture

  • Graphic design

  • Card sorting

  • User flows

  • Wireframing

  • Storyboarding

  • User interviews

SOFTWARE 

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  • Marvel

  • Sketch

  • Figma

  • IOS

  • Lightroom

Language

  • Conversational American Sign language

Resume
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