Hi, I'm DaiJea Fuller
UX/UI Designer
Recent General Assembly graduate
I am a UX/UI designer that is skilled in human-centered design and building customer relationships. I design products to empower humans. My work aims to provide people with innovative products that are accessible and engaging.
View a selection of my work
01
General Assembly hackathon 2020 winner
RESUME
Experience​
UXDI Senior Instructional Associate General Assembly| May 2022 - current
UXDI Assistant Instructor General Assembly| Oct 2020 -May 2022
​
Collaborated with instructional teams and student success efforts to support the learning experience for entry-level user experience designers. Created additional learning programs to accompany the main 480-hour course curriculum.
​
General Assembly UXDI Immersive General Assembly| June 2020 - Sept 2020
Completed a 480-hour course on design principles, user behavior research, and hands-on conceptual group projects from ideation to execution.
​
-
Sole Designer for a conceptual redesign of the site architecture of a B2C e-commerce site. Responsibilities included heuristic evaluation of the current website, persona creation based on initial user interviews, and card sorting of current website navigation process and product organization. Additionally, formed a current user flow of existing pain points and a future user flow of the design solution.
-
Design and Project lead for a new feature concept for Ikea. Iterated from ideation stage to final product with a team on a concept that would send tailored suggestions to users. In addition, also responsible for overseeing project deadlines, identifying objectives and goals, and managing communication between the team and stakeholders.
-
User Research Lead on conceptual re-design for Civic Dinners, a live virtual discussion platform. Responsible for establishing the problem statement, outlining research methodologies, and testing website integration strategy. To ensure that features are accessible and complying with best practices; color blindness accessibility was conducted on the current website's style guide. Saturation and tone were altered to be accommodating to varying types of color blindness.
Computer Instructional Designer Freelance | Columbia, SC | June 2016 - Oct 2020
​
Partnered with job training programs to create tailored learning programs for SC residents seeking to obtain computer and digital literacy skills.
​
Crew Member Trader Joe’s| Columbia, SC | Oct 2017 - Oct 2018
​
Provided an engaging and informative shopping experience for customers. Stocked and ordered for both seasonal and recurring store inventory.
​
Freelance Photographer Bella Baby Photography| Columbia, SC | Oct 2017- Dec 2017
​
Captured boutique newborn portraits in hospital settings using a Canon EOS 4000D camera. Retouched and edited photos using Adobe Lightroom Classic with a quick turnaround.
​
​
Café Lead Barnes and Noble| Columbia, SC | Jan 2017 - Oct 2017
​
Managed a team of 10 baristas and oversaw the service of customers, plus the execution of in-store sales and promotions. During Lead tenure, saw a 10% increase in revenue and Yelp rating improvement from 4.1 stars to 4.8 within 6 months.
Education
User Experience Design Immersive 2020
General Assembly, Remote
​
Bachelor’s degree in Psychology 2016
Converse College, Spartanburg SC
​
IDEO and Acumen Academy 2021
Storytelling for change
5-week course
​
IDEO and Acumen Academy 2020
Introduction to human-centered design
9-week course
​
IDEO and Acumen Academy 2020
Human-centered design 201: Prototyping
9-week course
​
4Degrees Certificate 2020
Relationship building 11-week course
​
TEFL Certificate 2020
Foundation TEFL, 120-hour course
UX METHODS
​
-
Persona creation
-
Rapid prototyping
-
Affinity mapping
-
Journey mapping
-
Usability testing
-
Information architecture
-
Graphic design
-
Card sorting
-
User flows
-
Wireframing
-
Storyboarding
-
User interviews
SOFTWARE
​
-
Marvel
-
Sketch
-
Figma
-
IOS
-
Lightroom
Language
-
Conversational American Sign language